Every lead is a card. A card is one job you might win: the person, what they want, and what it's worth. The cards sit in columns called stages, in the order a job really goes. Your board is called Sales and it looks like this.
Opportunities, the Sales pipeline
New LeadThe card lands here on its own when someone fills in the form. You never put anything here yourself.
ContactedYou've rung or messaged them. Move it the moment you've tried, even if they didn't pick up.
Following UpYou've spoken but nothing's booked yet. They're thinking about it, or you're chasing to get a date in.
In Person BookedA visit, survey or quote appointment is in the diary.
Quote SentThe price has gone to them.
Follow UpYou've chased the quote at least once and they haven't said yes or no yet.
Not closedA real job that didn't happen. Too dear, went with someone else, or went quiet after you'd chased. Add a note on why.
Yes (not yet)They've said yes, but no deposit is paid and no date is fixed.
Closed wonDeposit paid or the job's booked in. Put the job value on the card.
DisqualifiedNever a real job. Wrong area, wrong kind of work, fake details, or someone selling to you. Add a note on why.
!Only Closed, Not closed and Disqualified are the end of the road. Every other card is a job still in play, so if a card has sat in the same stage for a fortnight, it either needs a chase or it needs finishing.